Intellectual Property News Roundup 20. Bringing you the best from the web.
this will undermine the inherent purpose of why people play computer games?
Click here to discover the next level of advertisement saturation.
A whole new take on stalking. Google has filed a patent allowing
your phone to track your daily routine through GPS and network address data,
revolutionary or just a little bit creepy?
Microsoft has injected some humour into their latest patent
application for technology that will eliminate the need for separate drivers for
external devices. Read here to find out how.
An ingenious tactic adopted by Australian online retailer,
Kogan.com, for encouraging consumers to ‘get with the times’. Click here to
read more on how being ignorant to new technology developments may cause a
sting in your pocket.
Do you respect the brain or the brand? Forbes discusses the
apparent shift back to good old fashioned knowledge from the leverage of brand
names for products.