Personal branding for attorneys?
Personal branding for attorneys?
It’s not new news that social media is a hugely important platform for personal branding but the question is, is it beneficial for attorneys to put more effort into personal branding online?
Carys Bello Head of Social Media comments on this topic…
Personal branding is the establishing of your online persona for your target audience. It usually involves you presenting what you are about, your goals, values, purpose and beliefs.
Taking control of your personal brand is important because if you don’t build it yourself then others will do it for you with their perceptions of you. Every blog post or tweet you put out there is showcasing aspects of your personality to your audience and your personal brand is then developed around the content you post.
Social media platforms like LinkedIn are one of the number one places for people to put themselves out there. Laura West, CEO and Trade Mark Attorney at Springbird IP, commented on the matter saying “It is the widest reaching direct networking you can do and is super-efficient at getting your message out there!”. Here are some reasons why you as an Attorney may want to start investing into your personal brand.
- Grow your confidence
Though putting yourself out there may be scary at first, It will soon grow your confidence. Each time you put yourself out there it will get easier to do it and you will become more comfortable with yourself. The increase in confidence online will increase your confidence in the work place as you become more assured of yourself and your values. It also benefits situations where you may be anxious about sharing personal details with your audience, getting in front of the camera, and other aspects of online personal branding.
- Grow your opportunities
By making your brand promise clear and sharing it with relevant people your brand should start to grow. People will start to notice you and you become a well trusted source for information in your industry as they will start to trust you as an expert. Therefore, this will attract opportunities because you have gained people’s trust and attracted the right people you need to achieve goals and advance.
- Grow your network
When it comes to your career it is important to build a good network of people in your industry, potential customers, and existing customers. Becoming intentionally more visible online and building your own brand will attract not only a wider network but one that is more in line with who you are and your industry so you will reach people with similar values to you.
So, it’s clear that personal branding online has many benefits to you and your career. It may not be essential but if your contemplating increasing your online presence then this may be your sign to get it going.
Why Biotech is booming
Biotechnology recruitment is currently booming in the IP world
Carys Bello, Head of Social Media elaborates…
2023 is just getting going and it’s turning out to be the year for opportunities in biotechnology.
Firms are recruiting for qualified attorneys at Associate and Senior Associate level in particular. The resilience the biotechnology sector had during the Covid-19 pandemic has meant that interest from investors in the biotech sector is growing worldwide, hence the increase in opportunities. As a result of the pandemic work seemed to rapidly increase due to the impact on training arrangements which left firms needing to immediately recruit productive resource.
Geographically, biotech opportunities seem to mostly in the South East of the UK. London is predominantly the most common location and a few positions from Cambridge also. Despite the current influx of biotech positions, we have noticed a trend that there are less candidates available. This could potentially be because of the rising interest in flexible working which therefore is reducing the desire to move. However, we think moving now could just be what you need to elevate you and your career. At Fellows and Associates we believe that we have positions available to you that are unique and favourable. Maybe you are struggling to negotiate a good set of circumstances at your current firm. Moving could present a better chance at negotiating a far better set of circumstances than previous. It’s also evident that Associate level recruitment continues to have a strong hold in the IP world therefore it is always a good time to move no matter when in the year. It seems to also be picking up for nearly/newly qualified Patent Attorneys which we have a few opportunities for.
Here are some positions we currently have available:
Associate Patent Attorney, Biochemistry or Biotechnology
Region: South East
Town or City: London
A busy and commercially focused practice is growing their Life Sciences and Chemistry team in London. This is a fantastic opportunity for an ambitious attorney wanting to make their own mark and carve the direction of their later stage career. The firm really push their attorneys to embrace the commercial aspects of the role and encourage networking/business development activities from early on.
Recently Qualified Patent Attorney, Biotechnology, South
A firm with a fantastic pedigree in biotechnology is in need of an additional fee earner to help manage their growing workload. The team represents SMEs, blue chip companies and academic institutions before the UKIPO and EPO. There’s a well-established oppositions practice with many of the team having extensive experience in EPO oppositions and appeals, as well as handling litigious matters in the UK, Europe, South Africa, USA and Asia.
So if you are considering moving and you are in biotechnology then now is the time as we are bursting with various positions.
Is now the time to give your career a major shake-up? We think so.
Is now the time to give your career a major shake-up? We think so
We’re recruiting for one of the most successful practices in Australia, Spruson & Ferguson, who are on the look-out for qualified patent attorneys with a variety of backgrounds to make the leap and join them from the UK. The firm has offices spread across most major cities and is a top tier IP practice with highly qualified and experienced professionals. Their attorneys work directly with a significant number of local Australian clients, as well as having direct access to a highly valuable portfolio of clients across APAC through their various other office locations.
Spruson & Ferguson has the benefit of being part of a larger IP community, which ensures they can provide an unparalleled support and administrative structure for their attorneys, as well as the opportunity to work and gain experience from IP and legal professionals with varying backgrounds and skillsets to their own.
“Spruson & Ferguson companies are incorporated entities owned by IPH Limited, a public company that is the holding company for a number of intellectual property professional services and adjacent businesses operating under different brands in a range of jurisdictions.”
Experienced Patent Attorney, Electrical Engineering, Australia
The firm are looking for at least one foreign qualified patent attorney to help assist with their international client base. There will also be the opportunity to cross qualify and work closely with clients local to the region.
Biotechnology Patent Attorney, Australia
They’re looking for an attorney with a technical background in biotechnology with likely a few years’ post qualified experience. They’re flexible on your experience level however, as long as you’re qualified and can work reasonably independently. They’re also pretty flexible as to where they can locate you if you have a preference.
Associate, Patent Attorney, Mechanical Engineering, Australia
This opportunity can offer you access to emerging cutting-edge technologies from local clients, as well as working directly with market leaders in mechanical engineering and related fields from across the Asia-Pacific region.
Senior Level Trade Mark Attorney, Australia
Are you an experienced trade mark attorney struggling to figure out the next steps of your career? Do you feel like you have accomplished most of what you can in your current environment and are unsure you can gain more if you simply make a move like for like to another firm? Maybe we can help with that…
Fellows and Associates has substantial experience in moving candidates cross-jurisdictionally and is an excellent position to guide and advise on the relocation process. In addition to this, Spruson & Ferguson has also welcomed a number of overseas qualified attorneys and is fully aware of what it takes to integrate them smoothly and successfully.
So, whatever your reason for hoping to move to Australia, February 2023 could be your moment. Well, if you’re a patent attorney anyway.